What is Google & Social Ads?
What is Google & Social Ads?
Google & Social Ads are managed paid campaigns that put your business in front of people who are searching, browsing, or ready to return. The aim is real leads and customers, not just clicks and impressions.
Google Ads works well when people already search for your service. Meta ads on Facebook and Instagram work well for awareness, offers, retargeting, and audiences that need more education before they enquire.
Cloud Hak manages campaign strategy, ad copy, creative, landing page improvements, conversion tracking, and reporting. Ads also work well with SEO, AEO, and Automation when you want both immediate and long-term growth.
How it works
A clear process from first call to live system.
You get a practical plan, visible progress, and implementation that is built around how your business actually works.
- 01_researchCloud Hak
Business and audience research
We study your offer, margins, locations, ideal customers, and competitor ads.
- 02_strategyCloud Hak
Campaign strategy
We choose channels, budgets, landing pages, tracking, and conversion goals.
- 03_launchCloud Hak
Ad creation and launch
We write ads, prepare creative, set targeting, and launch with tracking in place.
- 04_optimiseCloud Hak
Monitoring and optimisation
We check campaigns regularly and report monthly on leads, cost, and return.
What you get
The deliverables are specific, useful, and ready to use.
- included
deliverable
✓ Google Ads campaign setup
A practical part of the Google & Social Ads setup, configured for your business instead of left as a generic task.
- included
deliverable
✓ Meta Facebook and Instagram ads
A practical part of the Google & Social Ads setup, configured for your business instead of left as a generic task.
- included
deliverable
✓ Ad copy and creative
A practical part of the Google & Social Ads setup, configured for your business instead of left as a generic task.
- included
deliverable
✓ Landing page optimisation
A practical part of the Google & Social Ads setup, configured for your business instead of left as a generic task.
- included
deliverable
✓ Conversion tracking
A practical part of the Google & Social Ads setup, configured for your business instead of left as a generic task.
- included
deliverable
✓ Monthly ROI report
A practical part of the Google & Social Ads setup, configured for your business instead of left as a generic task.
Who is this for?
This service is best for businesses that need measurable improvement, not more digital clutter.
- 01 —
Businesses wanting immediate visibility on Google
Cloud Hak keeps the setup plain-English, practical, and focused on calls, bookings, leads, or saved admin time.
- 02 —
Businesses with a service people actively search for
Cloud Hak keeps the setup plain-English, practical, and focused on calls, bookings, leads, or saved admin time.
- 03 —
Businesses wanting to retarget website visitors
Cloud Hak keeps the setup plain-English, practical, and focused on calls, bookings, leads, or saved admin time.
- 04 —
Local companies that know their margins and can handle more enquiries
Cloud Hak keeps the setup plain-English, practical, and focused on calls, bookings, leads, or saved admin time.
FAQ
Common questions about Google & Social Ads
How much should I spend on ads?
We recommend starting from £500/month in ad spend plus our management fee. Smaller budgets can work in narrow local markets, but enough data is needed to optimise properly.
Do you create the ad images?
Yes, we handle ad creative as part of campaign setup. We can create simple graphics, adapt supplied brand assets, and test different messages.
How do you track results?
We track calls, form submissions, bookings, and revenue where possible. Clicks and impressions are useful diagnostics, but they are not the main measure of success.
What is the minimum contract?
The minimum contract is usually 3 months. That gives enough time to launch, gather data, optimise campaigns, and judge performance fairly.
Can I just run Google Ads myself?
Yes, you can run Google Ads yourself, but many businesses waste 30-40% of budget without proper setup and management. Expert management reduces wasted spend and improves tracking.
What ROI can I expect?
ROI varies by industry, margin, competition, website quality, and follow-up speed. We usually aim for a 3-5x return on ad spend when the offer and sales process support it.
Related services
Useful services to connect with Google & Social Ads
- 04 —
SEO
Get found on Google when local customers search for what you sell. We focus on calls and bookings, not vanity metrics.
- Local SEO
- Google Business
- Technical
- 05 —
AEO (Answer Engine Optimisation)
Make your business the answer AI assistants quote. Optimise for ChatGPT, Gemini, and voice search results.
- AI citations
- Structured data
- FAQ schema
- 07 —
Automation
Connect your tools so leads stop falling through the cracks. Forms, calendars, CRM, and ads all talking to each other.
- Zapier
- GHL
- Workflows
Ready to get started?
Tell us what you need and we will send a clear next step.
- StartProject form
- Phone+44 1273 000000
- Emailinfo@cloud-hak.online