Salon & Beauty Marketing — Fill Your Appointment Book
Stop losing clients to missed DMs, empty chairs, and forgotten rebooks. We build the full system — website, AI chat, voice, ads, SEO, and automations — so every enquiry becomes a booked chair.
The problem
You're talented, busy, and tired of losing clients to things you can't control.
You post gorgeous work on Instagram, but DMs pile up while you're with a client. Someone Googles "balayage near me" and your competitor shows up first. A client no-shows because they forgot — and you couldn't send a reminder in time. Sound familiar?
Salon owners are creatives, not marketers. You shouldn't have to be everywhere at once. That's what the system is for.
- Missed Instagram DMs
- Empty chairs
- No-shows & last-minute cancellations
- Slow review collection
- Forgotten rebook prompts
- Inconsistent online booking
- Can't answer calls while cutting
- Zero follow-up after visits
How we help
Every Cloud Hak service, mapped to your salon.
One platform, one system — from first Instagram story to sixth visit rebook. No more juggling apps.
Your 24/7 Digital Salon
A beautiful, fast website that does more than look good — it books clients while you sleep.
- Online booking integrated with your calendar — no back-and-forth
- Full treatment menu with pricing, durations, and aftercare info
- Before/after gallery that sells your work for you
- Stylist profiles so clients pick their favourite
- Gift card purchasing for birthdays and holidays
Never Miss a DM Again
AI that responds on Instagram, WhatsApp, and your website — instantly, any hour, in your brand voice.
- Answers "how much is a balayage?" and "do you have availability Saturday?" instantly
- Books appointments directly into your calendar from the conversation
- Instagram DM automation — responds while you're with a client
- WhatsApp integration for clients who prefer texting
- Sends treatment prep info and aftercare after booking
Your Receptionist That Never Misses a Call
AI answers your salon phone, handles pricing questions, and books appointments — so you can focus on the client in your chair.
- Answers every call — even when you're mid-foils or fully booked
- Gives accurate treatment prices and duration info
- Checks real-time availability and books the slot
- Handles cancellation and rescheduling requests
- Routes complex questions to you via SMS
New Clients Searching for You Right Now
Target the exact searches your future clients are typing — and turn clicks into booked chairs.
- "hair salon [your city]" — capture people actively looking
- "lash extensions near me" — show up at the top of Google Maps
- "balayage [your city]" — high-intent beauty searches
- "nail bar near me" — local treatment-specific targeting
- Retargeting ads for website visitors who didn't book
Google You, Not Your Competitor
Rank organically for local beauty searches and become the answer when AI assistants recommend salons.
- Rank #1 locally for "best hair salon [city]"
- Featured snippets for "how much does balayage cost?"
- Local SEO that puts you in the Google Maps 3-pack
- AEO optimisation so ChatGPT and Gemini recommend you
- Blog content targeting seasonal treatments and trends
Your Shop Window on Google
Optimise your Google Business Profile so locals find you, see your work, and book — all in one tap.
- Weekly photo posts showing your latest transformations
- Review reply management — respond to every review, fast
- Q&A section populated with your most-asked questions
- Booking link always front and centre
- Updates for seasonal offers, new treatments, and availability
Automate the Client Journey
From first enquiry to sixth visit — every touchpoint automated so nothing falls through the cracks.
- Appointment confirmations sent automatically via SMS & email
- 48-hour cancellation reminders that slash no-shows
- Rebook prompts sent 2 weeks after each visit
- Loyalty campaigns — "your 5th treatment is 20% off"
- Refer-a-friend campaigns that turn happy clients into promoters
- Birthday & anniversary messages with special offers
AI Runs Your Entire Client Journey
Not just one tool — a full AI workforce that handles the entire funnel from first DM to rebooked appointment.
- Client sees your Instagram → AI responds to their DM within seconds
- Website visitor asks about treatments → AI qualifies and books them
- New client calls → Voice AI answers, consults, and books
- Post-visit → automated rebook sequence kicks in
- Full CRM pipeline managed — you see everything in one dashboard
What you get
The full system — Instagram to rebook.
Every channel connected. Every client captured. Every appointment tracked. Here's how a new client flows through your Cloud Hak system.
They find you
A potential client sees your Instagram story, searches "hair salon near me" on Google, or clicks your Google Business Profile. Every channel leads to one place — your booking system.
AI responds instantly
They DM you on Instagram at 10pm, visit your website at midnight, or call while you're mid-colour. AI answers questions, gives prices, and books them — no wait, no missed enquiry.
Appointment locked in
Confirmation SMS sent. Calendar updated. 48-hour reminder queued. If they need to reschedule, AI handles it. No-shows drop. Chairs stay full.
They come back — automatically
Two weeks after their visit, a rebook prompt goes out. Loyalty rewards kick in. Birthday offers arrive. Refer-a-friend campaigns turn them into your best marketers.
Ready to fill your chairs?
Let's talk about your salon.
Tell us what treatments you offer, where you're based, and what's frustrating you right now. We'll send a clear plan within 3 business days — no jargon, no pressure.