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Accepting new clients · Q2 2026
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Base Brighton & HoveReply ≤ 1 biz dayOpen 04 / 12 open
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Home > Services > Google Local Services Ads

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Google Local Services Ads

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Above everything else on Google. Only pay when someone actually calls or messages you — not for clicks.

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  • Service09
  • ModelPay-per-lead
  • BadgeGoogle Guaranteed
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01 — Generate — included in Full Stack

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Google Local Services Ads available as an add-on to any Full Stack package.

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What are LSAs?

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Top of Google. Pay for leads, not clicks.

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Google Local Services Ads appear above regular Google Ads, the map pack, and organic results. When someone searches for your service, your business shows up first — with a Google Guaranteed or Google Screened badge.

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The difference: you only pay when someone calls or messages you. No clicks, no impressions, no wasted budget. Real leads, real conversations, real customers.

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Most businesses don't know LSAs exist. Most agencies don't offer them. That means less competition, lower costs, and a massive advantage for businesses that move first. We integrate your LSA leads with GoHighLevel so every call and message is tracked and followed up automatically.

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How it works

From verification to live leads — managed end to end.

We handle the entire process: Google verification, profile setup, lead routing, budget optimisation, and CRM integration. You focus on closing leads, not managing ads.

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  1. 01_verify

    Google Guaranteed verification

    We guide you through Google's background and licence checks to earn the Google Guaranteed or Google Screened badge.

    Cloud Hak
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  3. 02_setup

    Profile and budget

    We create your LSA profile, define service areas, set categories, and configure weekly budgets based on your lead targets.

    Cloud Hak
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  5. 03_integrate

    Lead routing to CRM

    Every call and message routes to a tracking number, logs in your CRM, and triggers instant follow-up. No manual data entry.

    Cloud Hak
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  7. 04_optimise

    Reviews, disputes, and scaling

    We run review generation campaigns, dispute invalid leads for credits, and scale budgets based on real performance data.

    Cloud Hak
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What you get

Everything needed to dominate the top of Google search.

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  • included

    deliverable

    ✓ Google Guaranteed verification

    We manage the full verification process — background checks, licence verification, and business documentation. Google backs your services with up to £2,000 job guarantee.

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  • included

    deliverable

    ✓ Profile and service area setup

    Complete LSA profile with service categories, coverage areas, business hours, and weekly budget configured for your targets.

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  • included

    deliverable

    ✓ Lead routing to CRM

    Tracking numbers and webhooks route every LSA lead directly into GoHighLevel. Calls, messages, and bookings all tracked automatically.

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  • included

    deliverable

    ✓ Budget optimisation

    Weekly budget adjustments based on lead quality, cost per lead, and conversion rates. We scale what works and pause what doesn't.

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    ✓ Dispute management

    We monitor for invalid leads — spam calls, wrong numbers, out-of-area enquiries — and dispute them for credits. Most businesses don't know this is possible.

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    ✓ Review generation system

    Reviews are the #1 LSA ranking factor. We automate review requests after every job, keeping your rating high and your ranking higher.

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Who is this for?

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Best for businesses where each customer is worth more than the cost of acquiring them.

  • 01 —

    Solicitors & Law Firms

    Google Screened badge with licence verification. High-value cases, £15-50 per lead. Lower competition than traditional Ads.

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    Financial Advisers & IFAs

    Google Screened. Steady lead flow from people actively searching for financial advice. FCA-regulated, trust-first.

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    Accountants & Tax Advisers

    Consistent seasonal demand. Google Screened badge builds credibility for handling sensitive financial data.

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    Trades & Home Services

    Plumbers, electricians, locksmiths, HVAC. Google Guaranteed. High-volume leads, low cost per acquisition.

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Our advantage

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Why Cloud Hak clients rank higher on LSAs than anyone else's.

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Response time is an LSA ranking factor. Google tracks how quickly you answer calls and messages. Faster businesses rank higher.

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Our AI Voice Receptionist answers every LSA call instantly — 0 seconds, 24/7, including weekends and after hours. No voicemail, no missed calls, no delays.

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Combined with automated review generation and active dispute management, our clients consistently outperform competitors managed by traditional agencies. We turn every LSA lead into a tracked CRM entry with instant follow-up — no lead falls through the cracks.

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And because our systems are UK-hosted and GDPR-first, your leads' data never touches US servers. Privacy-first lead generation.

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Pricing

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Transparent pricing. You pay Google directly for leads.

  • 01 —

    LSA Setup & Launch — £497

    One-time. Includes Google verification, profile creation, service area, budget setup, lead routing to CRM, and review system.

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  • 02 —

    LSA Management — £197-397/mo

    Weekly budget optimisation, lead quality monitoring, dispute management, review campaigns, and monthly performance report.

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    LSA + Google Ads Combined — £397-697/mo

    Full Google presence: pay-per-lead on top, pay-per-click for broader reach. Both channels tracked in one CRM dashboard.

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    Full Marketing Stack — £997-1,497/mo

    LSAs + Google Ads + AI Voice Receptionist + AI Chatbot + CRM automation. Everything in one managed package.

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Note: Google's per-lead cost is paid directly to Google and varies by industry and location. Cloud Hak management fee is separate.

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FAQ

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Common questions about Google Local Services Ads

What are Google Local Services Ads?

LSAs are pay-per-lead ads that appear at the very top of Google search — above regular ads, the map pack, and organic results. You get a Google Guaranteed or Google Screened badge. You only pay when someone calls or messages you, not for clicks or impressions.

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How much do LSAs cost per lead?

Cost per lead typically ranges from £15-70 depending on your industry and location. You set a weekly budget, and Google charges per lead — not per click. You can dispute invalid leads (spam, wrong numbers) and get credits back.

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Which industries can use Google LSAs in the UK?

LSAs are currently available in the UK for trades (plumbers, electricians, locksmiths, HVAC), solicitors, financial advisers, mortgage brokers, estate agents, and accountants. Dental and medical categories are available in the US and expanding to the UK.

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What is the Google Guaranteed badge?

The Google Guaranteed badge shows customers that Google has verified your business through background and licence checks. Google backs services booked through LSA with up to £2,000 job guarantee in the UK. It significantly increases click-through rates and trust.

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How does Cloud Hak integrate LSAs with our CRM?

We route LSA leads directly into your GoHighLevel CRM via tracking numbers and webhook integration. Every call or message is logged, automatically followed up, and tracked through your sales pipeline. No manual data entry.

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Why does response time matter for LSAs?

Google tracks how quickly you respond to LSA leads and uses it as a ranking factor. Faster-responding businesses rank higher. Our AI Voice Receptionist answers calls instantly, 24/7 — giving our clients a ranking advantage that no competitor can match.

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Related services

Combine LSAs with these services for maximum impact

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  • 01 —

    AI Voice Agents

    Answer LSA calls instantly, 24/7. Improve your ranking factor and convert more leads into booked appointments.

    • Instant answer
    • 24/7 coverage
    • CRM sync
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  • 07 —

    Automation

    Route LSA leads straight into your CRM pipeline. Instant SMS follow-up, appointment booking, and nurturing sequences.

    • GHL integration
    • Lead routing
    • Follow-up
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  • 06 —

    Google & Social Ads

    Combine pay-per-lead LSAs with traditional Google Ads for full search coverage. Both tracked in one dashboard.

    • PPC management
    • Retargeting
    • Unified reporting
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Ready to get started?

Get your business to the top of Google. Pay for leads, not clicks.

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